The name of the marketing game these days is TikTok. The platform continues to empower brands and creators of all sizes to grow their influence.
But how influential IS the social media platform? Take a look at these stats from Sprout Social:
- TikTok influencers see an average engagement rate of 15.86%
- 55% of TikTok users have bought something after seeing the brand on the app
- 50% of TikTok users have bought something after watching a TikTok Live
With over 150 million US monthly active users on the platform, it is a no-brainer for marketers to leverage TikTok in their strategies.
But if you’re new to the game, where do you start?
With over 100 thousand TikTok influencers creating content, it can feel daunting to add your brand’s voice into the mix. You may feel your videos will get lost in the shuffle or not resonate with the right audience.
Lucky for you, Bambassadors is here to help! We partner with unique and authentic UGC content creators to produce engaging videos for the platform. These creators are real people with a real interest in working with your brand–not the typical influencer who may not even use your products in everyday life.
The key to success on this platform is driving authenticity–and we wrote this article to help you go from zero to TikTok hero!
Here are five steps to kickstarting your TikTok campaign with confidence.
Pick The Best Type of UGC Content For Your Audience
Like any digital marketing strategy, you want to begin by picking the types of content to focus on. In the brainstorming process, think about the kinds of videos that resonate with your target audience.
While we typically think of TikTok as a platform geared towards teenagers, there is space for everyone to find engaging content that they can connect with. In fact, 31% of TikTok’s audience falls into the 25-34 age group.
There is truly something for everyone–all you have to do is get creative with the types of videos you choose to ask creators to make and participate in.
Some UGC content ideas include:
- Challenges
- Product reviews
- Giveaways and contests
- Informational videos
- Demonstrations
- Before and after comparisons
At Bambassadors, we take pride in partnering with creators to make these assets and many more. Just make sure that whatever you choose, it is simple and straightforward for anyone to do!
Brand Your Campaign With a Hashtag
Creating a specific hashtag for your UGC campaign is a great way to add brand consistency and build a strong foundation for your TikTok profile. You’ll want to use this hashtag in all of your posts associated with this campaign. You’ll also ask the content creators you partner with to use this hashtag specifically on their videos and in their captions (for those posting on their own accounts).
The best hashtags are easy to read, spell, and are unique to your brand and campaign. So keep them short and sweet while also piquing the interest of viewers.
Here are some successful brand hashtags from companies on TikTok:
- #PlayWithPringles (343K videos): A campaign challenging creators to “get creative with a Pringles can and film it.”
- #Snoozzzapalooza (2.3M videos): A challenge created by Simmons, the mattress company, encouraging quarantined creators to film their own headlining performance from the comfort of their bed.
- #improvisewithJUKE (34.3K videos): Nissan Australia’s awareness campaign and contest for creators to be featured in a TV commercial for the brand’s new crossover car.
According to statistics from TikTok, their branded hashtag challenges have a median engagement rate of 17.5%. This whopping percentage shows that you can spark massive engagement and organic visibility with a hashtag.
Partner with Content Creators
Now, it’s time to ask content creators to get in on the fun. Pick TikTokers in your industry or niche to pitch to be a part of your campaign. Give them simple instructions for being a part of your strategy while offering them the autonomy to be creative with their videos.
If they want to work with you, stay in touch during the creative process and let them know you are there to support them. Provide them with any hashtags, sound clips, or information you want them to include in their posts. However, the more freedom you give creators to share their honest opinions on your products, the better.
Get Creative With In-App Features
You don’t need fancy editing software to make your videos entertaining. TikTok has many in-app features that allow for powerful cross-promotion between creators and companies.
For example, the “Duet” and “Stitch” features allow brands to showcase their favorite UGC submissions on their own TikTok page. If a creator’s video about your product is blowing up, or if you want to give a creator’s content the spotlight, try one of these features to boost its visibility. This will go a long way in making your creators feel valuable and fostering a community around your company.
Repurpose UGC Content for Future Assets
Lastly, don’t forget that UGC content does not just have to be shared once–it can be repurposed for future assets, including paid ads and organic social posts.
Save every submission you receive so that when you are looking for new inspiration, you have a catalog of videos to dive into.
Just remember to always give credit to creators and ask them for their permission to repurpose their content!
Are you ready to take TikTok by storm? Let’s have a chat. We’d love to work with you!
And for a final bit of advice, don’t miss our Instagram…
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