Creating your own unique content is a great way to stand out from the crowd, but you can't ignore the trends forever. Joining the masses and hoping on the wave while it's big isn't a bad thing. It shows you're in tune and up to date with what's going on in the world of TikTok. If you're new to trends and what makes a video trendy, it could be almost anything. From sounds, songs, and challenges, a trend is defined as anything that appeals to a large audience and gains traction quickly. If you happen to catch one of these things while they're hot, it'll most likely drive your video engagement and views, which, let's be real, is everyone's common goal on the platform.
Once you see a trend, you need to act as quickly as ever. With over 600 million TikToks viewed every minute and over 4.43 billion minutes being watched daily by American adults, they come as quickly as they go. So, where do you find them? In this article, we're going to guide you to the best places to find trends before you see them on your feed two weeks later.
TikTok Creative Center
Now, this is going to be a long one, as the TikTok Creative Center has a lot to offer when it comes to finding what's hot and what's not. It is specifically designed to help businesses and creators find trends, analytics, and inspiration to create content. We'll take a look into what the TikTok Creative Center has to offer and how to use it effectively.
TikToks Trending Hashtags
The majority of videos have around three to five hashtags, so this is something that you need to pay attention to. Not only using generic popular hashtags but also having smaller niche hashtags that are relevant to your industry is crucial for gaining new engagement. With the Creative Center, you can search hashtags within your industry and view the most popular ones based on the last 7, 30, and 120 days, as well as the new top 100 hashtags within any industry.
TikToks Trending Songs
The trending songs tab is only for official songs and not trending user-generated sounds such as audio clips or leaks. The songs tab is the only one of the four to have two separate big categories, popular and breakout. Popular is defined as a ranked list of the most popular songs within the region and timeframe you selected. On the other hand, breakout is a ranked list of songs that are growing at a significant rate. The other benefit to the trending songs tab is that you can view the videos that used the sound and see why it's currently popular. Right now, the interstellar on the piano is getting its moment due to the recent solar eclipse.
TikToks Trending Creators
Not only is this tab relevant for brands to find creators in their niche to collaborate with but it is also overlooked by creators themselves when viewing who's doing what in their industry. You can browse the top creators easily and see what they're up to. You can also filter these creators by following, engagement, and popularity, depending on what you're looking for.
TikToks Trending Videos
Last but not least, there is the trending video page. You can filter through content over the past 7 and 30 days to really get a sense of what's been popular. You can also set your preferences to what's hot, likes, comments, and shares to find what's going viral. The reason this tab is fantastic is because the videos can be from a mix of mega and micro creators, giving everyone some time in the spotlight.
TikToks Trending Products
Whether you're a product review page or a business that needs to do some in-depth product analysis, the product page is for you. With a wide variety of filters, you can easily find products within your niche and help develop your next marketing strategy on TikTok.
TikToks Trending Keywords
The keywords insight feature is excellent for finding trending words for video captions and scripts. This can easily help your videos pop up on the TikTok Discovery Page more often because you can see the keywords with the biggest popularity jumps. As long as the keywords you use stay within your niche and are actually relevant to your product, it can easily boost engagement for your videos.
TikToks Trends Perspectives
This may not be a tool with filter features, but it is a great way to find current and possibly upcoming trends. The Trends Perspectives page is solely used to educate creators, advertisers, and brands on audience behaviors while using TikTok. This tool can additionally help you predict how the future of your industry will grow.
TikToks Top Ads Dashboard
The top ads dashboard is mainly used by businesses looking to discover trends. It lets you take a close look at your competitors and what they're up to. As you'll notice, the top ads dashboard has seven different filters you can use to your advantage while searching trendy topics or just ones within your niche.
Alternative Methods
While the TikTok Creative Center has just about everything, there are other methods of sourcing trends that most people don't notice they do on a daily basis. These trends allow you to have an open mind and not only focus on what's hot on just one platform.
Instagram Reels and YouTube Shorts
We all spend some time throughout the day scrolling through some short-form content; it just depends on where you do it. Most, if not all, of the videos you will see can be found on TikTok as well, but having access to different social media platforms gives you access to new videos and other creators. While we are solely focused on blowing up your TikTok here, finding trending and viral TikTok videos on various platforms is very common!
Google Video Search
This is a very uncommon method, but it offers a new way to filter in some new content for inspiration. Google will rank the videos based on relevance to your search, followed by popularity. This is a fantastic option for getting TikTok trend ideas from multiple sources, such as Facebook, Dailymotion, and YouTube.
Pay Attention to Your Calendar
Now, this is very broad and can really depend on the industry you reside in, but knowing when upcoming holidays are or what significant events are happening is crucial. This way, you can plan and prepare for trends based on the day and what's relevant to your audience throughout the year.
Where Are You Looking First?
Realistically, if you're actively looking for trends to boost your online presence, all of these should be in your arsenal. You should monitor your niche throughout the week and keep updated with the people in your industry.
If you're looking for more articles about TikTok, marketing, or UGC, click HERE to browse all of our other blogs!
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