You’ve had a great UGC campaign, and your conversion rates are sky-high. But, what’s next? While there is reason to celebrate your recent win, there is still much more you can do to leverage the user-generated content you
READ MOREThe name of the marketing game these days is TikTok. The platform continues to empower brands and creators of all sizes to grow their influence. But how influential IS the social media platform? Take a look at these stats fr
READ MOREWhen it comes to brand ambassadors, one size does not fit all. If you’re looking for content creators to showcase your brand online, you want them to align with your company values and vision. Did you know there are over
READ MOREDo your traditional advertising campaigns feel stale? Are your social media posts lacking engagement? Do you want to boost brand loyalty and trust? READ MORE
We all know the power of influencers—but have you heard of deinfluencers? Yes, this is a thing. And it’s exactly what it sounds like. Deinfluencers are content creators who tell
READ MOREWhen it comes to digital marketing, targeting the right audience matters. Your target audience is the specific group of consumers who you want to invest in your product or service. With their own wants, needs, ages, and cult
READ MOREAuthenticity wins. Yes, you’ve likely heard this phrase before in a marketing class or two. But have you ever considered what it means in correlation to your brand’s credibility? READ MORE
If you’re avoiding TikTok in your social media advertising strategy, you’re setting your business up for failure. Yes, all social media platforms have become powerful tools for businesses to reach and engage with their tar
READ MOREYou’ve already realized that video is a necessity for high-performing ads—great. But before you hit the record button, set yourself up for success by taking the steps to ensure your videos are the best they can be. While v
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