User-Generated Content, also known as UGC is at the Fore-front of the digital marketing world. It’s something most, if not all online companies need these days. If you’re unfamiliar with what UGC is, click here to one of our previous blogs explaining just that.
Now back to the main event.
What is ROAS, and how can UGC improve it? To start, ROAS means Return On Ad Spend (a type of “Return on Investment”). Every business or creator out there needs a return on its money spent. If you’re not getting that return, you no longer have a viable company, you have an expensive hobby.
If you’re finding it difficult to stand out from the crowd on social media, chances are you’re lacking UGC. In this article we’re going to break down how UGC can give you a much larger return on your ROAS.
Authenticity
It doesn’t matter where you are, if you’re out shopping or scrolling through your feed, nobody likes to be sold. A one way interaction is something not a customer wants, and will probably make them never return and shop elsewhere. UGC is unbiased and genuine, which resonates well with its consumers. Authentic content takes away any corny sales pitch you think you need and builds trust, making potential customers more likely to share and engage with your brand.
Cost effective
Have you ever tried to work with an influencer? Not only can it cause some serious headaches, it can run your pockets dry and charge your company a pretty penny to have one person say some nice things about your product. Natural UGC content is not only better, but it’s way more cost effective too since UGC creators aren’t necessarily well-known content creators. It eliminates the need to create expensive professional content, allowing you to use content created voluntarily by your customers, saving you on your advertising budget.
Increasing your Engagement
As you’re beginning to realize, the U in UGC is the main focus. The need for UGC based content encourages active participation from your users. When other users or new customers see others engaging with your product or device, they’re more likely to participate themselves. Leading to even more content and even higher engagement rates.
Social proof
Humans are basically social butterflies. Everybody loves to get in on the latest trend and gossip about it with their friends. Positive UGC serves as social proof, showing potential customers that real people are satisfied with your products or services. This can significantly influence their purchasing decisions.
Content variety
UGC content can be found in all formats, from written reviews, to people making full length videos based on your product. Having variety is important when it comes to UGC because it allows you to share your brand across a wider range of platforms, thus reaching more potential customers. Having too much free advertising is never a bad thing, it’s how you use it that matters.
Some examples on how UGC is used to dramatically increase your ROAS can be found right here at Bambassadors. With our team working to provide everything you need from creative persona matching, scroll-stopping hooks, and authenticity, our goal is to make your ROAS soar.
Community building
Utilizing the use of UGC encourages other users in the community to make content about your brand. Seeing people actively involved creates a sense of community around your brand. When customers are engaged into communities, they tend to be more loyal, leading to repeat business and positive reviews.
By leveraging UGC effectively, you can enhance your brand's reputation, broaden your reach, and ultimately, boost your return on Advertising.
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