3 Ways to Repurpose Your User-Generated Content

You’ve had a great UGC campaign, and your conversion rates are sky-high. But, what’s next?

While there is reason to celebrate your recent win, there is still much more you can do to leverage the user-generated content you curated throughout your campaign. Repurposing these videos is a great way to keep the buzz about your business alive and to stay relevant with your audience. With a keen eye for the right content (and permission from the creators!), this strategy will undoubtedly help you drive sales sky-high.

Authentic engagement with audiences is crucial for businesses, and repurposing UGC empowers you to establish a more personal and relatable connection with them.

Using the creative input of customers and followers enables businesses to generate more genuine, reliable, and captivating content. Who doesn’t want that?

From customer reviews and testimonials to social media posts and beyond, you can incorporate reimagined UGC into your current marketing strategy to increase sales, drive engagement, and build stronger relationships with your audience.

Include Customer Photos in Your Email Newsletters

One of the simplest and most effective ways to repurpose UGC in your marketing campaign is by incorporating customer photos into your email newsletters. Doing so can add an authentic and personal touch to your communication with subscribers, while showcasing your customers and their experiences with your products or services. For example, a makeup company could create a GIF or collage of content creators wearing their products.

This can be as easy as asking customers to share their photos on social media using a branded hashtag or submitting them through a form on your website. Once you've collected a pool of images, you can feature them in your newsletters with a brief story or testimonial from the customer.

This approach not only creates a more engaging and visually appealing newsletter but also provides social proof and credibility to your brand.

Make Creator-Based Reels and TikToks

For a fun and creative way to repurpose UGC, consider making creator-based reels and TikToks by compiling video footage into a single, vertical video.

By collaborating with creators who have already generated UGC related to your brand and using their content to create a new, engaging piece of media, you can leverage the popularity of Instagram and TikTok to showcase your brand in a more authentic and relatable way.

To get started, identify creators who have already generated UGC related to your brand and request permission to use their content. Once you have the green light, you can compile the footage into a video that showcases your brand and the creators involved. This approach not only helps to promote your brand but also helps to support the creators who have already shown an interest in your products or services. Give it a try and see the impact it can have on your marketing efforts.

Include UGC on Your Website

Incorporating UGC onto your homepage and product pages can enhance your website's appeal and drive more conversions. Adding UGC to your website can help to establish social proof and build trust with potential customers.

One way to do this is by featuring reviews and testimonials prominently on your homepage or product pages. For example, try including a video of a customer trying the product on the associated sales page. This provides an authentic and unbiased perspective of your products or services, which can be a powerful driver of sales. Additionally, incorporating UGC from customers using your products or services can add a personal and relatable touch to your website, making it more engaging and memorable for visitors.

With these tips in mind, start exploring the possibilities of including repurposed UGC in your current marketing strategy and watch it transform your business.

Are you looking to elevate your digital marketing game? Let us guide you through our process of linking your company with established creators who are passionate about your brand and capable of producing content that resonates with your desired audience. Schedule a call with us today and take your digital marketing strategy to new heights!