Want Video For Your Ad Campaigns? Here Are 3 Steps to Get Started!

You’ve already realized that video is a necessity for high-performing ads—great. But before you hit the record button, set yourself up for success by taking the steps to ensure your videos are the best they can be. While v

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Why You Should Put UGC Videos At The Center of Your Ad Campaign

Digital video advertising isn’t a new strategy. User-generated videos aren’t a new concept either. But what many companies don’t realize is just how much their brand (and revenue) can benefit from putting UGC at the center of their advertising strategy. 


7 Benefits of User-Generated Content to Build Your Brand

User-generated content (UGC) has become a powerful tool for brands and businesses to connect with their customers and create more engaging content. UGC not only gives customers a voice and lets them feel heard, but it also offers numerous benefits for businesses. From increased brand recognition and

UGC - User Generated Content

What is UGC and How Should Your Brand Use it?

User-generated content (UGC) is a powerful type of marketing that can help brands engage with their customers, boost brand awareness and promote products or services. By leveraging UGC, businesses can create more engaging experiences for their target market while simultaneously establishing trust an


How the Right Video Content Can Help Scale Advertising Campaigns Properly

It's no secret that video content is having a moment. With platforms like YouTube and Instagram making it easier than ever to consume and create videos, businesses are taking notice of this medium's potential for promoting their products and services. According to READ MORE


How Paid Ads Benefit From User-Generated Content

In today's digital age, user-generated content (UGC) has become a powerful tool for companies to reach out to their target audiences effectively and engagingly. UGC allows companies to tap into the power of their customers’ sto


5 Strategies to Build Brand Trust for 2023

Brand trust is the cornerstone of any successful business. It's essential for customer loyalty and long-term success. In 2023, building trust with your customers will be more critical than ever as the competition grows and the marketplace becomes increasingly crowded. To ensure your business is b


Ultimate Guide: Utilizing User-Generated Content Throughout the Buyer’s Journey

User-generated content (UGC) is one of the most powerful tools a brand can use to engage with customers throughout their buying journey. Using UGC, brands can create relationships with customers that genuinely speak to their needs and interests. At its core, UGC is content created by users of a p

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2022 Wrapped: This Was a BIG Year for User Generated Content & Us. Here’s What We Did

2022 was quite a year for us and UGC. Here are the milestones that made this year what it was.


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