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42% CPA reduction for D2C healthcare
Bambassadors delivered reduced CPA for multiple product lines while scaling ad spend.
Decrease in CPA
Increase in CTR
Data Driven
Bambassadors matched MedExpress / ZipHealth with creators who fit their target audience and customer persona, testing different genders, ages, and messages.
Structured Testing
Each set of videos tests a specific variable while holding other factors constant, no small achievement for real-person UGC ads!
Careful Iteration
Working across US and UK target markets, iterations honed in on video ads that sustain high performance over time.
The Result: Kickstarting evergreen video ad spend
ZipHealth / MedExpress identified game-changing assets to add to evergreen campaigns in key markets, delivering 42% reduction in CPA and a 19% increase in CTR for a leading product line.
"With Bambassadors, we can A/B test different messages, creator demographics, and video styles across product lines."
Everything we know, in one whitepaper.
Get started with TikTok today!
UGC Revolution
in User Acquisition
