Overview

Lumen and Bambassadors worked together to increase Lumen's advertising performance by using authentic UGC-type ad creatives. Ad fatigue is one of the most common challenges of social media advertising at scale. Brands need to constantly test new creatives and angles to maintain and improve overall ROAS and CAC.

The Approach

Creator Persona Matching
Lumen completed our signature onboarding to align on their target audience and buying persona, setting the stage for audience expansion.

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Creative Briefing
Creators received detailed guidance from Bambassadors on how to create engaging video and convey key marketing messages.

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Hooks and Authenticity
A great, scroll-stopping hook is key to engaging viewers in the first few seconds of a video. Authenticity keeps them engaged through to the end.