Overview

James Allen partnered with Bambassadors from November 13, 2024, to April 12, 2025, in an ongoing effort to improve ad performance on Meta and TikTok.

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Our creative strategy centered on extensive testing across multiple formats—including podcasts, interviews, and narrative-driven UGC—to uncover the angles that resonated most with their audience. Through this iterative process, we successfully identified high-performing creatives that boosted ROAS and reduced CPA across both platforms.

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The Results 🔥

+44.1% increase in ROAS on Meta

-8.66% decrease in CPA on Meta

+32.2% increase in ROAS on TikTok

-16.8% decrease in CPA on TikTok

The Approach

Testing Personas & Creative Formats
We experimented with a wide range of creator personas to find the voice that best resonated with James Allen’s audience. Once a winning persona emerged, we doubled down, scaling production around that creator style.

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Creative Iteration & Formats
Our testing spanned multiple creative types—storytelling, comedic, ultra-organic—to see what captured attention and drove conversions. Each round of testing helped refine what worked, with constant iterations built around data-backed insights.

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Data-Informed Decision Making
We collaborated closely with the James Allen team, using their internal data to guide our creative strategy and ensure we stayed aligned with audience behavior and business goals. From hook testing to final asset delivery, every decision was informed by performance.

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