You’ve had a great UGC campaign, and your conversion rates are sky-high. But, what’s next? While there is reason to
The name of the marketing game these days is TikTok. The platform continues to empower brands and creators of all
When it comes to brand ambassadors, one size does not fit all. If you’re looking for content creators to showcase
When it comes to digital marketing, targeting the right audience matters. Your target audience is the specific group of consumers
Authenticity wins. Yes, you’ve likely heard this phrase before in a marketing class or two. But have you ever considered
If you’re avoiding TikTok in your social media advertising strategy, you’re setting your business up for failure. Yes, all social
You’ve already realized that video is a necessity for high-performing ads—great. But before you hit the record button, set yourself
Digital video advertising isn’t a new strategy. User-generated videos aren’t a new concept either. But what many companies don’t realize
User-generated content (UGC) has become a powerful tool for brands and businesses to connect with their customers and create more
User-generated content (UGC) is a powerful type of marketing that can help brands engage with their customers, boost brand awareness